Retail will be the direction many companies are non-life insurance options in 2013 and in the years to come.
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With the motto "state of the university", has never retail trends in the field of non-life insurance as the exciting current. Looking at the business strategy has been announced by companies in this sector, we can see, the retail products are promoted through most distribution channels.
Plan to build the overall business scenario, increased control in the direction of timely adjustments in each area, for each product, ensuring a competitive and flexible strategic objectives of the Postal Insurance (PTI ) in 2013. Along with the implementation of action programs for breakthrough exploitation in areas no unit member, PTI will continue to promote mining priority over VNPOST, brokers and banks. Transactions such as automobile insurance, motorcycle, car rollover, motorcycle, accident insurance compulsory civilian cars and personal insurance is also actively promoting mining.
With BIDV Insurance Co (BIC), from the end of 2012, this business has identified retail as important direction. 2013 AGM of the BIC has officially adopted the promotion of business to increase market share, customer-oriented and sustainable safety, ensure profitability, continued focus on promoting the sale of products through retail channels such as bancassurance operators, individual agents, online.
The insurance companies have large networks, the freezing agent can not sit and collect all fees billion per month
Though still maintains its place as the largest industrial insurance non-life market, leading insurance operations of key areas of the economy such as energy insurance, property insurance - technical , marine insurance ... for many years, but in 2013, PetroVietnam Insurance (PVI) and research centers established insurance counseling (Call Center) in support of retail services. PVI also promote communication about retail products such as motor insurance and personal insurance; design of car insurance products and man - man coverage priorities and enhance open broker channel operation and channel banks (bancasurance).
An insurer is quite well known in the market for industrial goods insurance, boat insurance, property insurance technically Bao Minh Insurance, 2013, and changed direction. In the BMI solution that will apply to the implementation of business plans for 2013 are focused operators motorcycle insurance and personal insurance. Accordingly, the company will open more room to exploit some special motorcycle for member companies, adjusted decentralized insurance contracts, the maximum charges for decentralization of member companies. Along with that, Bao Minh will accelerate the recovery and expansion of direct distribution channels in the district, agents and collaborators at member companies.
Cathay Insurance Representatives of each share DTCK, the reason for this business since the market has preferred to focus on developing the retail segment clients personal risk is not too high (usually less than 50% premium), while developing retail segment, you can make good use of resources such as business agent system ...
Built into the primary
In fact, boosting retail segment, especially motor vehicle insurance as defined strategy from the late 2012's a lot of business non-life insurance.
"Maybe II/2013 quarter, the company will have several campaigns to launch sales race. Start with these promotions motorcycle insurance, can not inflate the sidewalk as other insurance companies are doing, but the program will be attractive ", representing a non-insurance company Life sizable market disclosure. He added that the climax of the race will be increased sales boost company at the end of the third quarter and the first quarter IV/2013.
PTI priority will continue to promote the exploitation of insurance products through VNPOST, brokers, banks
Representatives of insurance companies share, for the submission promotions motor insurance has been submitted to the Board of Directors can be deployed from II/2013 quarter.
In retail strategy to promote the insurance company offers, in addition to the motor vehicle insurance (including automobile and motorcycle) also have health insurance and personal accident insurance, home insurance investment personnel, insurance products integrated bank (insured depositors, borrowers insurance) ... However, the private insurance is very difficult to sell, health insurance and personal accident insurance are profits are excessive and difficult to control, only insured vehicles (especially motorcycles) that are effective.
Motor vehicle insurance and health insurance products people are most easily exploited by the retail segment. Therefore, at the beginning of this year, a number of non-life insurance companies have unique run supervise sales (especially for car insurance segment). Photos of the agents insurance companies stand to curb the sale of insurance is not difficult to see in cities like Hanoi or HCMC. HCM during peak hours. On the other hand, many insurance companies have increased advertising and promotional vehicle insurance.
There are single low price, but simple operation, easy to sell, should "state of the university", the revenue is not small. Representing a business of non-life insurance in the country revealed that revenues motorcycle insurance is quite unexpected numbers by unit sales have been few billion / month for this product. This is only a branch, but the private company's revenue with this product, the figure could reach hundreds of billions of dong per month (for the big insurance companies have many branches).
"With the insurance companies and sales networks, the east, the agent can also acquire the sitting fees billion per month, now even promote in every way the revenue is not a hundred billion too hard, "the representative said.
Experts said that with a population of nearly 90 million people, of whom, a young population and accounts for over 60% of people's lives increasingly improved, Vietnam is very potential market for insurance products retail.
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