Women Baidu Inc. Chief Financial Officer. Jennifer Li said that she is driving a trend leaving management positions at General Motors Co. and bring their small children to the army across the ocean for a Chinese company sizes smaller than the 1/10 where she left.
"You have to have the courage to try something," Li said of her decision in 2008, with the support of her husband - is still in the U.S. with a new 7-year-old daughter of their. "There are so many things to experience in a life in which, having children and marriage is just the beginning of your life."
While China has the female unemployment rate among the highest in the world's second thanks to the policy of gender balance, women still only 45 years old Li is one of those rare women hold high leadership at this level. Female CFO wants women to take risks with the risks at the end of 14 years of work at GM and promoted to the position to develop strategies for Baidu, the biggest search engine in China.
With strategic application development for mobile phones in Baidu, the role of women is the key. The analyst calculates revenue by advertising on mobile phones has increased $ 11.4 billion this year, when the user is moving more and more into this device, instead of the desktop.
Whereas competition fierce. Alibaba Group Holding Ltd.. (ALIBABZ), the company's largest e-commerce of China, bought shares in major business segments related to mobile. Sohu.com Inc.. (SOHU), owner of China's third largest web and software company Qihoo 360 Technology Co. Applications also owns the mobile search.
Wang, a director of Baidu said, asking for $ 1.5 billion 11-year bonds last month, the Company has been scheduled from 3 years ago, at the time of Li on the military. Li found that Baidu will need to develop existing businesses and make acquisitions to continue to lead the industry.
The company is working with mobile manufacturers, including Samsung Electronics Co.. and Lenovo Group Ltd.., to pre-installed applications on your phone search for the company. To create more value for the service, the company is willing to buy the company specializes in the field of search popularity as online travel.
Focus and self-aware of their strengths has brought many advantages to Li. Before working at Baidu, she was head of finance at the GM North America. Then, she was over 30, while most of his colleagues were older, and the men were white.
"I do not like them in so many levels, but I'm not worried about his background," she said. "In an expert system, just focus on how to finish the job."
A different test took place with the consent of Li in May 5/2010 on the position of independent director Philip Morris International Inc.. This event gave her a Chinese woman first position in the board of a company in the S & P 500 Index (SPX).
Li said she made the decision because he wanted to learn how corporate governance. "The problem is not many lines, which are important issues executive, management and administration, what businesses can learn from China," she said.
Females accounted for 9% of the members of the board of the Chinese companies, 14% lower than the rate in the U.S., according to McKinsey & Co. report. month report 6/2012. Approximately 74% of women work in China, compared with 85% of men.
CFO Li said that the cause of the above ratio is the social prejudice against female leaders, and even the failure of women's career after marriage and childbirth.
"Currently, there is a negative concept of 'female superheroes' in China," Li said. "They are describing looks like the men, are grumpy and cruel. I do not think society really welcome such images. "
This woman has a bachelor's degree graduates in Tsinghua University in Beijing and an MBA from the University of British Columbia in Vancouver. She returned to Beijing after Baidu CEO's invitation, while her husband and daughter remained in the United States.
"Chinese society still believe that women should be elegant, kind and humble," Li said. "Similarly, women who are less than enthusiastic, quietly at work".
"Men and women, we all have a life that we must live our best," Li said. "If you give up professional life and your goals, you have to give up my self down."
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