Journalism - DN: handshake indispensable

 

                                                            Mr. Trinh Van Decision

 Human Vietnam Journalism Day, Dr., Mr. Trinh Van decision, Chairman FLC Group JSC share some reflection on the relationship between the media and businesses in the current period.


    Over time, the press increasingly important role in all areas of economic life - society. The companies, especially public companies listed, if you want to develop in a sustainable manner, it is necessary to create and maintain long-term cooperation relations with the press, even the two sides have become partners trust each other. However, the responsible social criticism of the press, the relationship was not always friendly.

    

    Indispensable handshake

    There was a time ... the press is considered a rarity, only for senior staff and those who have money. But today, the press has become daily dish of most indispensable people, from doctors to taxi people intellectuals, office and investors.

    As newspapers increasingly essential in the economic life - society, as well as at the relationship between the media companies become more closely. More than 10 years ago, media department and public relations is relatively new concept, primarily at businesses, large corporations or foreign entities in Vietnam caliber. Today, almost any public company or bank has specialized departments to control media related news and take care of their image in the mass media. This shows a large role of the business community newspapers was confirmed a clearer day.

    Through the media, businesses capture information quickly to market timely investment decision. For example, products are favored sectors, commodities, lack of services, interest, consumer characteristics, tastes of people how newspapers are also updated and reflected. With most of the business management and information through the media is an important source of reference and useful in daily decision making. Besides, the media is also seen as key channel to promote brands, products or services of the company because of its popularity to all public objects. Communication through the media is a growing proportion of the PR strategy - marketing of the company.

    With newspapers, companies are also major customers bring in revenue and profit for the service of the newspaper ad. Statistics show that the majority of revenues are primarily from newspaper advertising, media cooperation with enterprises. From the tight knit, the relationship between journalism and public relations firms are born. When this relationship is well developed mutually beneficial.

    

    And the critical role of the press
    Look at it objectively, the relationship between newspapers and companies, is basically a positive partnership. However, no coincidence that we call journalism is the fourth power, as one of the important functions of the media is social criticism. Many of the pressing problems of economic life, society has been the press, the media discovered, dissected and then give light to the authorities in the process. So, write about the negative issues are also an indispensable part of the press.

    However, with the perspective of a leading listed companies, is also a longtime lawyer, I said that all information about the company, especially with the listed companies and companies operating in the financial sector , banks, insurance ... are very sensitive and often impact multiple dimensions. When information about listed companies appearing in the press, whether good or bad, is likely immediate impact on the stock price of the companies on the market. The market's reaction to information relating elected in 2012 and was arrested Kien Hoang Anh Gia Lai is accused in Laos recently ... as the example shows the tremendous impact information to the interests of the company , investors.

    In my personal view, today, investors, customers are mainly businesses to access information via the media, that the information in the papers often have certain lag, even when they appear as if they be replaced, amended. Just a discrepancy or lack of sensitivity in the media, the consequences for access to information, or transmitting object information can be extremely large and prolonged. Thus, critical media with the desired initial make things better, hopefully will not accidentally counterproductive, because lack of communication is multi-dimensional, objective or careful verification .

    Human Vietnam Journalism Day, I wish the national journalists, especially reporters Investment Securities always abundant health, reap success in life and career. Good relations between the press and growing businesses stronger.