"King Football" Pelé pretends to tie shoes Puma ad for smart, creative Steve Jobs white headphones became a symbol ... Many seemingly simple decisions but delivers value and success for your business.
10. Puma paid Pelé $ 120,000 to tie shoelaces
60s of XX century, the "war on sneakers" between Puma and Adidas brands intense place to provide mutual "agreement Pelé" prohibit the use of King's image to promote football promote their products.
According to the LA Times, in the 1970 World Cup, Puma's representative Hans Henningsen was then approached with Pelé. Before the final place, Pelé was the referee for his permission to tie shoelaces. Thanks to this ingenious moves, the whole world knows his Puma shoes brand.
9. Henry Ford reduced hours, higher wages for workers
This work is unprecedented at the time. The early years of the twentieth century, workers toil to serve the industry and they have mastered the various stages. Henry Ford was the next step "unlike any other" is doubled while wages reduced by one hour per day for laborers.
This decision does not cause damage to the Ford company but also the benefits many times, positive impact on the brand. It helps retain talent, to avoid overloading the workers, reducing training costs. Workers' wages are increasing so absent condition almost disappeared, help labor productivity and higher product quality. The new middle class forming, mainly workers of Ford vehicles afford.
8. Bill Gates convinced IBM software allows its sale to the market
Around 1980, IBM hired Bill Gates wrote the operating system for their PCs. Bill had bought the copyright of Tim Patterson for $ 50,000, and modify named MS-DOS for IBM before resale.
Then Gates convinced IBM to resell his earlier market by firms think money comes from hardware only. IBM agrees and as companies race to produce its own branded PC, MS-DOS became the standard and wings for Microsoft today.
7. Coca-Cola "waist" for water bottles for easy identification, even in the dark
1915, Coca-Cola launched a design competition for the purpose of creating bottle glass bottle can not be confused with the existing competitors. Earl R. Dean is the creator of the design history of Coca-Cola and the following year it was copyrighted.
6. Dow Herber used "boomerang him" to knock opponents
Founder Herbert Dow Chemical Company Dow Chemical after finding inexpensive way to produce bromine. The business in the U.S. Dow favorable but could not reach to Europe because the market is huge German alliance holding cost.
To cope, Herbert entered the UK market, using lower prices to beat competitors forcing them to sell off goods to the U.S. with super cheap price. Now Dow stopped sales at home, quietly acquired the entire German alliance that bromine sold in Europe and bring their selling prices.
This clever strategy Herbert expand business scale, beat opponents and become the new competitive strategy in business.
5. Robert Taylor bought out the supply to prevent rival product development
Liquid soap is very popular today, but in the 70s of XX century, only small companies sell names Minnetonka. Customers prefer this product, the company decided to reach wider. The decision led to the largest enterprises, started to compete with the advantage of quick delivery and advertising.
Robert Taylor, of Minnetonka boss at the time had spent U.S. $ 12 million, many times larger than market price to acquire the company in an output of up to 2 years from the manufacturing plant for plastic pump soap water. The deal was damn way of big business, Swift is holding large market shares are in the hands and acquired its reputation Colgate Palmolive.
4. Oakly Sunglasses earn advertising "temple" by nearly $ 41 million to help trapped miners in Chile
In the collapsed mine disaster in Chile in 2010, the company has donated 35 pairs of Oakley glasses sunglasses for the miners before they are put outside, after 69 days trapped in the dark. Each pair of $ 180 is used to protect the eyes of the victims from the sun after a long time. According to CNBC, the whole time there appeared to rescue Oakly equivalent diameter of a $ 41 million advertising is a billion followers worldwide.
3. Porsche quickly earn 40 million euros by buying most of Volkswagen
In 2006, due to the inherent intimacy that sports car maker Porsche large amount of money to buy shares from Volkswagen. While Porsche did not necessarily intend to acquire natural enemy, the other Rumor this story. As a result, the market "waves" and the hedge fund managers scrambling to buy Volkswagen shares. The value by which the company skyrocketed in just blinked and ranks as one of the most expensive corporate world.
2. Sara Blakely invite strangers in the commercial center fitting
Sara is young female billionaire in the world itself, possessing underwear brand Spanx. The early days, she was the mass production as well as customer refused.
The turning point when Sara invited guests at a luxury shopping center Neiman Marcus in fitting rooms to showcase their product. Shortly thereafter, the television show Oprah Winfrey had a show about Spanx and from this the name became famous.
Blakely Spanx have a full grasp market price of a billion dollars, no debt, never invest more and also not paying a dime for advertising.
1. Steve Jobs makes a specialty of products from white headphones
Before the iPod was born in 2001, these types of headphones are only 2 main color is dark gray black haac. Everything changed when Jobs and his colleagues launched products "game-changing" white bark with iPod, headphones, especially with color.
Apple music devices become unique product possesses white ears. "Even without seeing the iPod, people still know what computer you're using," BI comment. Shortly thereafter, Apple has both an advertising campaign focusing on form and design headset is inspired iPhone phones very successful today.
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