Wednesday, June 19, 2013

signs detract from DN on social networks

- solution for branding and community relations that small and medium-sized enterprises have the current application is Social Marketing - Marketing through the social media network. But if the administration really understand it or not?


There is no denying the usefulness of social networking tools (MXH) in this day and age where Facebook, Twitter or Google+ is gradually becoming an indispensable part of human life, as well as contribute to the definition Back on the internet. But perhaps, the experts were right to call MXH a "double-edged sword", a positive news will be spread wide and deep as the infamous appearance of "coverage" is not small, pull list The company's popular "no braking downhill."


4 Refer to the following signs to avoid tripping when using the communication tools MXH:


1. Poor information and "shocking"


The public opinion or were attracted by the sensitive information, the news brought attention is the color characteristics of the engine MXH. But not so overused way to give a message to customers and followers. The marketers need to remember that every action on the internet environment are very difficult to fix because there are millions of people who can "access" and "distribute" them in a split second.

 




Besides, many people self-made business reputation by declining advertising identifiable information, boring and lacking distinctive. A short tweet, a post personality or simply a shared image may be defined purpose and is built from knowledgeable staff MXH also easy for users to follow you and also give you easy on MXH.


2. The lack of respect and lack of professionalism


Do not ever think that the site is MXH channel-friendly approach to the laissez-faire system. The user is also MXH potential customers and what they need is a professional in the business of communication. Making the announcement sketchy, exhorting style is classified as disrespectful behavior and loss of sympathy for users.


Worse, before feedback through MXH, many inexperienced people to self-destruct when the company's reputation to happen the "border war" at the personal page of the business. Around the world, even large ones as well MXH approach to determine the "stoned" is frequent and must make a reasonable response.


3. Degenerate into ad


MXH create interesting is the two key points: Connect and Interact, therefore all actions through MXH to ensure both the real factor that is effective. Not many businesses when starting a business and building a network was indulging in online advertising which is placed on activities that connect the probe to forget, to build interactive relationships with customers. When using the MXH, to be bothered with too much information and advertising is very user interest, they have many ways to "isolate" the advertisements and irritating so do not let the your company being lumped with those things.


4. Customers to be bothered about your actions


The popular bothered MXH is the image that the company put up and "tag" - mounting them on, will be nothing if these photos to ensure goals are news, given the benefits useful for customers, but the fact is most of us are even promotional photos pointless.


The creation of the general public or posting images in particular have contributed to building the image of
your company on social networks. Some people claim that the humor in the pictures will be linked from the comfort and enjoy it often interested in the company, which is wrong! Instead of creating "meaningless joke," exercise to bring useful information to increase the prestige of trust from our customers.


Conquering MXH communication tools mentioned much because it is the current trend of the business, but not everyone really understands and success. The attention to the warnings on the corporate governance of the data to understand how to operate your MXH was right or not?

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