The success of the two mothers

- Milk is an essential commodity and difficult to completely consume. However, how to compete in a market that has so many famous brands such is a totally different story. Launched in 2011, dairy products under the name of - her - is intended for an adult - have to do that.
Even from his own name, product made the difference and mark for consumers. Furthermore, the taste delicious, with a mix of Guniwine and girls dressed in the sexy milk delivery. As a result, after a few months of trading of dairy products have become the main products of the beverage company for Adults.


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Two mistress of successful products share: inspiration to create great products that line from "feeling like back to childhood." One ordinary day, two foreign women aged forty accidentally read the same words when sharing access on Facebook.


The co-founder Tracy Reinhardt recalled, she wrote the following: "Tracy is enjoying some of milk - she - is intended for adults." In fact, Tracy - she recently divorced single mother, often have a habit of mixing a few different things create unique drinks and tempting to use relax after tiring night about children. One of the most remarkable creation of milk she is - she - is intended for adults.


This type of solution is essentially a mixture of milk - she - was, vodka and a few secret ingredients. Taste of Tracy certainly has attracted a lot of discussions friends, including friends from high school that later became a co-founder with her, Nikki Halbur.


Recalling that time, Halbur had a certain amount of capital and seeking to invest in a business that you trust. Realizing the potential of dairy dishes - she - was the adult, she went a long way to the Tracy Reinhardt. That's when two mothers experiencing moments of "aha" her: "Why do not we do this together," Reinhardt said. Two mothers with desire change - Reinhardt, a vibrant blonde, has experience in sales and marketing, and Halbur, worked in supply chain management and manufacturing - decided to working together.


Since its launch and has been bottled as current modern, drinks Reinhardt and Halbur was very popular. Through a number of Reinhardt relationship, two women entrepreneurs have been invited as a partner of the milkman - she - is adult - ACM at a luncheon at the home of Adrienne Maloof.

 

Recognizing this is a great promotional opportunity, both worked quickly, combining for 48 hours, put the logo and business cards. They buy the components they need, mix drinks in kitchen Maloof, served with little red straws and expressed at the booth. Halbur said: "When you look out on that day, you see a sea of ​​red straws - everyone is talking about it, people stop by the slogan on our booth:" You are taking of - her - is milk! And spread rapidly to all people. We know that we have achieved something. "


Smart Investment bagged profits


The press began to approach with their products. Also here, the more opportunities to promote more urgent. Reinhardt and Halbur was invited to a Golden Globes party, a Super Bowl party by the NFL Players Association and organized fundraising concert "Let's help Haiti". Reinhardt share their business orientation: "We want to take the path of fame,". "It's a different way than what everyone else has to do to start a business. We never had a business plan. Focused first group we are a bunch of characters famous ".


To fund the effort, Reinhardt and Halbur has steep purse $ 100,000 of his own savings in the first year. ACM (Adult Chocolate Milk) commenced operations in January 10/2010. Distribution expanded from 4 to 40 when the state went into operation less than 6 months. By the end of this year, the duo plans to distribute its beverages in all 50 states.


Reinhardt and Halbur said their target customers are men and women in their 30s, but ACM also attracted older customers. After this time, ACM sold at selected Kroger, Sams Club, Ralphs, Albertsons, BevMo and Costco stores, as well as a number of liquor stores and bars. Bottle 750 ml retail price 19 USD a 1 liter bottle is 23 USD a bottle.


Partner relationship with wine providers reputation WJDeutsch & Sons is also motivating factor of two mothers now this beautiful development. From 5 employees, they have more than 100 staff in hand, more diversified products with different flavors.