brand that many people do not acquire from regret. DDDN had a conversation with Mr. Nguyen Van Nghia - Vice President of Prime Group around this story.
- Prime is a brand leading construction material of VN, the merger with the SCG, and SCG Prime will have a strategy to further exploit the brand, sir?
The merger between Prime and the SCG is a beneficial step for both sides, not merely in favor of Prime. This acquisition is also discussed in both a long time before going to the official merger. With Prime, this is an important strategic step.
Over the years, we have made some important decisions and strategic objectives to achieve branding Prime is growing. The merger with the SCG is one of the biggest strategic move to bring our brand to new heights Prime. Moreover, the merger will also set higher standards for ceramic tiles industry in VN. We will continue to focus on the domestic market, but now we are able to improve product quality and satisfied customers VN additional help they have access to world-class products .
About the SCG, merged with a brand business structure, management structure and operational strategy firm like Prime will be an advantage for them to expand in the market in VN. In addition, the diversity of product categories SCG is also a good opportunity for us to grow and serve all different segments of the market VN.
- Many people worry a leading brand of VN will no longer, as many cases of Vietnamese enterprises have completely wiped brand after M & A activity?
In my opinion, this issue depends entirely on the business situation of each business before the merger. People tend to think that a local brand to brand merging with an international brand by VN are so weak. This does not apply to the case of Prime because Prime, which has been a famous brand. Prime reason for choosing SCG marketing VN is because we already have a solid management system, a wide distribution network across the province government. In tough times, the Prime production remained stable and revenues are still high.
SCG agreed to merge with Prime is due to realize the potential of a brand reputation and ability to develop strong business and our clear this is a good investment opportunity.
So I can confidently assert that the Prime will maintain and develop its brand in the market to invest in VN with world-class technology of the SCG. Prime Group will not have any changes in terms of structure. The only thing that can change our products will be much improved because we can learn and receive the latest technology which gives our SCG.
- According to observers, the SCG will likely bring value to the Prime resonance, especially in markets where SCG is the distribution system and large customers. Conceivably these values resonate more specific, sir?
The merger with the SCG is one of the biggest strategic move to bring our brand to new heights Prime.Development of export markets is one of the long-term goal of Prime. However short, the strategy of Prime resonance with the values of SCG is to bring focus to increase market share in developed markets VN. Prime Currently 20% market share in the domestic market but we can not be satisfied with this figure. The demand for ceramic tiles in water 3 times greater than the average demand of the region. 70% of the population is concentrated in rural areas and on the verge of growing urbanization should VN is a very promising market. Currently Prime tile production not only supply but also for consumers VN tile products and water heaters. This is the product line that we want to focus on promoting market share in the near future.
In the case of market demand is downward, the exports to other markets through SCG system is economically efficient solution to ensure the sustainable development of the brand.
- Will we have also witnessed a "Prime is prosperity, prosperity is Prime" in VN, or expand in stature than a regional leader? In that area, the magnitude Prime brand does not mean anything, sir?
As I said above, the main objectives of the SCG when Prime was chosen partners invest in VN is expanding their market in this market. Prime SCG will be leveraged in this strategy because we have built a solid foundation, including infrastructure, human resources, distribution network and brand reputation in VN. Currently we have 24 subsidiary companies with a network of 100 distributors and over 30,000 stores. This powerful network has helped us expand business in VN in many different fields, enter both rural and urban areas. All these policies apply to the distribution that we have done previously will still be maintained. They will continue to receive special benefits from Prime to help promote their business by attracting more customers. What the Prime supply dealer is not only exclusive products and their brand, but also in design.
Even before the merger with SCG, Prime has been one of the brands of international stature. Prime is a trademark of tile production 5th largest in the world. Accompanying SCG, I look forward to continuing to provide a reliable picture and dedicated to partners, distributors and their employees and maintain the position of a company is reputable and world-class health. This will ensure the sustainability of the company, helping Prime exist even in the most difficult times.
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