Saturday, June 15, 2013
DickieJos - Success from the old
- Established in 2009, but what brought DickieJos completely different. Here, you can and only can find a feeling ... "old".
It can be said, the idea of the old-style restaurant model is nothing new, even had a great time on the idea died. So why DickieJos could survive and grow, even become a famous brand. To do this, the store had a clear direction as follows:
For everyone:
Of course there DickieJos number of fans, the most loyal customers, but the restaurant's management ensure new customers feel warmly welcomed.
This is most noticeable from the entrance of the restaurant. Signage includes a specific indication in DickieJos, which introduced detailed and queue position, a payment ... Just a minute at signposts, you will feel like in a familiar restaurant.
Quality expectations:
Can we have a dinner menu clearly 1950 is nothing, however, in DickieJos, the dishes have been modified slightly. For example, all kinds of bread are made on the spot, fresh and delicious. In fact, DickieJos can totally buy these foods available like so many other fast food restaurants, but if so, nothing will be the highlight of quality - which stores are aiming for.
Emphasizing style:
DickieJos menu is not only the "appearance" of a dinner in the 1950s, but it was the 1950 dinner most perfect you can imagine. Every detail is perfect, from the most popular dishes to luxury, from the simple fragrance to aristocratic decor. In particular, all restaurant staff uniforms mounted 52 - a lucky number of the restaurant, and also the birth of his parents' home - creating inspiration DickieJos.
Unique and special
Every dinner needs a special something, at DickieJos, that's the secret ingredients called Ritz Crackers. These crunchy cookies are used for multiple purposes, from chicken served with sauce, furniture, and gifts for the guests to wait.
No temper:
As an old-fashioned restaurant does not mean everything is allowed to look old. At DickieJos, map display and all utensils are always kept in new condition and shiny crystals. DickieJos boss said: no small part of the client and senior middle age, they always want everything neat, tidy and clean, especially, my parents are the same way.
Clearly linked:
Characteristics last all theme restaurants that are not loyal towards the principles outlined. While the style of the 1950s took to the core green lifestyle, restaurants do not tend to be beyond that. However, it should be noted that the food that restaurants offer will also need the same time modern.
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