Find brokerage customers is harder!

- In the event the Company stiff competition in brokerage, finding, customers grab harder, but to recruit a team of brokers "hard" even more difficult. Never before, the role of the brokerage profession, especially good ones, so important at this time.

A veteran stockbroker sharing, 6-7 months positive market movements, interest rate and the low level of cash flow to stock movement as a necessity. So, the securities companies (brokers) automatically get a customer base. No longer "headache" again finding customers, but he was "tired eyes" to find the broker to set up a "team" of her.


To recruit talent strategy


Criteria Some brokers now like to experience, 2-3 years as well, if not quickly adapt and find a job ... But some customers who meet these criteria currently a "rarities". Over 2 years, not a few brokers have experience, but also give the stock, there are a lot of reasons, such as depressed because the market is not as strong as previous waves, individual investment losses, work pressure increasing.


With the broker "hard" at this time, they became the darling of the Securities should also settled but rarely move. Should brokers who want to pull your opponent will have specific strategies can not recruit verbal style. The brokers usually 2 impact on the issue of income and location. The issue of income generally includes 3 items as fixed income, commission income and foreign income account, the Securities will depend on its characteristics and focus on an advantage.


 

                                             Broker "hard" is always "darling" of the Securities


There are currently willing to pay brokers salary for brokers up to 10 million dong / month, while the salary of the general current broker to reach 5-6 million / month. There are small brokers, to increase sales, lower the acceptable level revenue staff commission. Securities also paid, high commissions, but not too focused care staff such as a large brokers usually held for staff to travel in the holiday season, even abroad, insurance for employees ...


But with the experienced brokers, have a steady customer base, the impact of income are not enough "juice coffee" it would have more impact on the position. For example, in a large number of brokers, there are very good people, but sometimes only the staff, deputy head of trading for a long time and can not be "on the".


Use a good person is not easy


So, if you want to pull the VIP personnel goes, there must also be a VIP to them more, if the broker can move to the head, will also head up Head, in charge of the whole company, or even Vice President ... Where's the good of a large brokers have recently started south of Securities of foreign troops, have smaller market shares held brokerage is an example.


But after using two factors to get the best people, then the securities companies must have appropriate strategies and activities to exploit maximum advantage of new personnel. Rigidity in the operation of a number of brokers, or slow change caused the company or person can not be called more or who lost.


To be able to attract and retain customers, most VIP clients, the brokers will usually have a flexible policy. Flexibility here means moderate policies to characterize overall, make a difference with the competition, but with each client, or customer groups have more differences.


For example: brokers have incentives transaction costs for customers, the VIP investors, the institutional investors, individual investors will have the form of incentives, the proportion of various transaction fees ... Currently, margin trading (margin), on T support payments and transaction fees are the trump card to attract customers. But this is just the "well", and the "sink" but also very important is the ability of the consultant broker with clients, how to gather information, share investor protection customer capital how.


From building a policy to recruit talented personnel to develop a clear strategic fit is a term of the Securities. In fact, these policies are not new, but in this context must be "fine" instead of mass as before, requires brokers to have real power and rational calculation. This will help to highlight the good brokers, clients enjoy greater convenience.