At the Forum CMO Marketing Communications Vietnam (which was held on 26/4 in HCMC last), technology entrepreneur Bryan Pelz has confirmed the shift of social life on the Internet and Mobile is inevitable .
Practice has proved. A few years ago in Vietnam, smartphone (smart mobile phones) has been a strong increase in volume. Diverse types and price points to suit customer segments. A variety of cheap smartphones of Samsung, Nokia, LG ... be sold in Vietnam, making owning smartphones become more popular and easier than ever before. According Thegioididong.com, beginning in 2012, smartphones accounted for 12%, last year increased nearly 30% and is expected to continue to increase this in 2013.
Mobile phones with many utilities and side users everywhere. Besides, in Vietnam, PC and Laptop with no wide coverage by phone. Consequently, the mobile phone has become a communication channel plays an important role in the life of the Vietnamese people.
According to survey data of InMobile, 35% of Vietnam said that mobile media is preferred and tend to thrive more in the future. The decline of media channels such as newspapers, 25% radio, laptop and TV is 18% to 25% also contributed to mobile throne.
Previously, accessing Internet via mobile is more difficult due to the 3G network, 4G only development in cities and towns. Currently, the widespread development of 3G, 4G and GPRS network in most of the localities across the country have helped to connect to the Internet via mobile phones is becoming easier and more convenient .
The strong growth of smartphones, tablets and 3G networks, 4G, at the same time, system policies, rules about ads on a mobile device is being completed as the key platform for the development of advertising on mobile devices in our country.
The advertising market in the thriving mobile
Efforts to change the look of the "giant" Facebook is not any purpose other than to create convenience for Brand Advertising on Mobile Page. Google Search Web decline, gave way to search Google via the mobile devices increases.
Yahoo has announced that it will invest heavily in the mobile advertising market in Vietnam, ... Then the deluge of factors promoting partial budget for online ads on your PC and laptop are shifted to ads on a mobile device.
Most customers in Vietnam tend to reference information and shopping via mobile devices. Advertising messages via mobile devices have a huge impact to the purchase decision of many customers. Survey results on the level of TV reception via mobile Inmobile 02/2013 showed that 75% of respondents receive information about new products through mobile devices, 59% of mobile users to surf easily accept mobile ads as they accept advertising on TV or on the Internet, and 80% of consumers intend to shop through the mobile channel in the next 12 months.
Catching the effectiveness of advertising through mobile, in Vietnam, many companies and famous brands such as Ford, Heineken, Tiger, Vietnam Airlines, VJA, Sony, Piaggio, Sanyo, VP, Vietinbank ... has choose this form of advertising.
Faced with high resource demand, many advertising companies in Vietnam have been involved in the mining market Mobile Ads. Among them, Admicro (business unit online advertising, under VC Corp) is one of the leading companies engaged in the development of mobile advertising. With the advantage of leading network sites with advertising technology platform, Admicro is currently the market leader in mobile advertising in Vietnam. Currently the company owns more than 16 million mobile visit / month and continue to rise in the future.
According share from Admicro, growing business Mobile Ads package with many different formats to meet the advertising needs of customers across the advertising screen phone (Pop Up Fullscreen), displaying ads screen in the position to attract the attention of the viewer (Banner Ads), display advertising on sticky mobile screen (Catfish).
Forms of mobile advertising Admicro have many advantages such as more relevant ads for the product line of many different fields such as telecommunications, electronics, cosmetics, education ... Adnetwork biggest Mobile Systems Vietnam with 16 million readers nationwide can cover many types of customers: office workers, young people, people who love technology, luxury customers, students and students, along with the private ... professional advice from employees Admicro.
Besides, mobile ad units have access to target customers accurately, such as the regions and provinces, operating systems, models, producers, screen size, the service provider networks, gender, age group.
So the government can target ads to the right customer segments that the desired business and create effective ad campaigns. Prices Mobile Ads product of Admicro low compared to many other forms of advertising on television or magazines and advertising is only charged when a customer actually see or click on the banner.
For many forms of television advertising, newspaper, magazines ... The business is very difficult to test, evaluate the effectiveness of media campaigns, but with Mobile Ads Admicro, enterprises are updated daily reports the effectiveness of advertising drives going. At the same time, detailed reports and exact, can inspect and evaluate the effectiveness of their advertising campaigns.
According to Ms. Phan Dang share of Tra My, CEO Admicro: "On a mobile advertising network of Admicro, sales of mobile advertising had reached 3-5% of sales display ads on the web and in the late in 2013 this figure could increase to 10-15% and up. "
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