Three steps how the market

- When the economy is saturated with consumer products akin to each other and consumers becoming immune to advertising messages, the traditional marketing methods with measures typical market segmentation data have become less effective. Marketers have to go find a new solution to the problem of marketing in a market "super" segment and intense competition.
It looks like it's time for marketers to "alternative" to create breakthrough opportunities. Complement traditional marketing methods with new ideas. That's "how the market" - a new technique to find the breakthrough idea. So we need to how the market like?


Selecting the focus


To start, select a business need products or services to "subversive" and not directed to the object selected is "human" as the common traditional marketing. There are two choices:


Select a product or service that businesses are market or product that they are having difficulty competing. Then, choose the focal point of the marketing process at level 3 markets, products, the rest of the marketing mix.


At the product level solution would be tangible (something). To the extent that the market will demand the use of, or (why), consumers / buyers (one), and the use or situation (when, where, with whom). In contrast, levels of marketing mix, will not put the question of who, why, when, or what is marketing. It is only a question of how to sell products. The process of how the market place is only one of the factors mentioned above. 3 Studies degree will help businesses find the disruption to create loopholes steps how the market next.


Create Loophole


The basis of how the market is to create a loophole if there would be no alternative marketing. After having replaced without gaps appear, proves we are doing marketing rather than traditional marketing alternative.



 The only way to create a loophole that temporarily disrupt the logical thinking. In a series of logical thinking, the people involved, the moment is a "non-logic". Let's take an example then, get product focus is "send roses to your loved Valentine's Day." It is logical thinking. But you can use the law to create a loophole or is creating a "non-logic". We can send a lemon instead of roses, or we will send roses every day of the year except Valentine's Day. Or are we going to "link" send roses on Valentine's and pencil, or the method used is exaggerated sent dozens bouquet of roses Valentine's Day or not to send a red rose Valentine's Day. Or is the "opposite" more people are required to send a commission to the Valentine's pursuing.


All techniques such as 6 are: alternative, reverse link, exaggerate, eliminate, reverse the order are not logical. These things may seem absurd, but it has created a loophole and then you are half way through the marketing process.


Connecting the "cracks"


Find a loophole, and it's time you perform the link. At this point, a stimulus should only be used to stimulate and we will remove them after logic gaps have been resolved. Stimulus like we extract the juice from the petals. We'll crumpled petals to get a bottle, then throw away the petals. Water is extracted from the petals are very small, but just a few drops is more than enough for your perfume.


Similarly, the stimulus will need to be carefully analyzed to extract the valuable piece of information. And how to proceed "extracted" is equal to 3 of the valuation technique follows: imagine the procurement process, draws a positive, find a set. Returning to the example of roses Valentine's Day. We will use triggers a "commission thrusting until couples get along and do not talk to each other".


Valuation: A situation where the commission would submit that such a person would like to apologize either. Meanwhile, the commission sent hinted that he regrets and wants to do good. Links: It is essential that we should have a convention in communication by through advertising campaigns.


To be able to distinguish a difference between the occasion of Valentine's Day in others, we can put forward the idea 6 white roses symbolize the six letters "x - i - n - l - o - i". If people know this convention, the annual, each couple will buy one or two times six roses (roses bought out Valentine's Day). This is how to create mass market.


While traditional marketing to help us find ways to develop products for the increasingly small group, how the market help marketers develop a completely new product line with more customer groups.