Group Statistics said total worldwide, fast food Subway system has over 25,000 stores in 83 countries around the world. Everyday Subway system has sold over 4.8 million units burgers, sausage or cheese. The growth of Subway also confirmed when this brand has surpassed excellence "tycoon" Mcs Donalds person to climb the size of a business.
Success knowing "listen"
Fred was born in 1948 in a working family in Bridgeport, Connecticut, USA. His life until childhood was immersed in the destitute and needy.
Summer 1965, a longtime friend of the family, Peter Buck, Fred DeLuca was invited to the housewarming festival. As a coincidence, Fred told his difficulties with Buck and hopefully help financially.
In the first one iota no intention of trading, only Fred is my dream and believe that he will be in college, really good school and later worked as a doctor will have to repay the money. The story takes place pretty smoothly only to Buck when he refused to loan the young Fred. Instead, Uncle Buck gave an advice. "I open a bread brand and make money from it." In contrast to the disappointment on his face at the time, Fred did not dare anybody. It is paying heed Buck.
Following question: "If you open a sandwich shop specifically what to do?", And the suggestion of Mr. Buck simple: "It's simple, anyone can do, just have a shop, buying bread bread, ham and sausage sandwiched buying and selling to customers, and so I will have money. " Fred Deluca has really started.
The biggest difficulty is no rental stores. And before fierce determination to make money, not afraid of hard 17 year old boy, Peter Buck has agreed to lend him $ 1,000 to rent the store and put a counter to sell bread.
Do not wait any longer, Fred DeLuca started his business. Originally, the store was named store Submarine bread, use bread as long as the submarine. Later the name was changed to Subway for readability and is registered officially assigned brands.
Success knowing "share"
The uniqueness and strength of the brand is not only from excellent quality of raw materials, but also from service mode of the store. Accordingly, all kinds of bread that Subway are provided directly by the production shop of the day, the type of sausage, ham or vegetables are served with renowned food and quite expensive.
Subway customers to not only get to design the cake according to their preferences, but also to witness the entire process from the cutting wheel to wheel clamping and baking ... For these reasons, donut shop Fred's bread is very crowded.
Do not all work alone, having to hire Fred DeLuca. The first store is too crowded, Fred DeLuca to the next. Can not simply leave a familiar place visitors should he think of opening stores in nearby areas to meet the customer needs. Go to 1974, Fred DeLuca opened 16 stores, all in the Connecticut area. Still not feeling enough, Fred DeLuca wanted to open more stores, he set the 1975 target to increase the number of Subway sandwich shops doubled.
It's time to find Fred's advice to Peter Buck, who has always stood by the brand since the first opening. The idea began franchising it. After much thought, there was a Subway franchise project designer. Accordingly, Fred will assist franchisees in the design business and organizations store, plan formulation and raw material purchasing, advertising, marketing and support of accounting whole.
Partners Franchise business is bringing Subway brand and complete autonomy in its business operations. Subway by charging li - gasoline only once along with a certain percentage of sales. Was the right decision to bring absolute success for the group. Only 10 years later, in 1986, Subway brand has 1,000 stores in all U.S. states. Two years later, this figure had increased to nearly double, to 1,800 stores.
Success knowing "change"
Subway merely bread snack brand however, the ability to adapt quickly made the brand does not stand a solid cylinder but also fierce competition with the big guns at the village. In fact, Subway's products which are low in fat, but at first they were introduced as the normal bread, but as consumer tastes change, free from the Subway brand has turned into a good food health.Major brands such as McDonald's, Burger King also loved to sell the low-fat products like much but can not find customers for their brand is now associated with french fries and greasy burgers. With its position as supplier of food is beneficial to health, Subway penetrate all segments of the market that the others in the village fast - food just watched helplessly as hospitals.
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